St Mirren's away ticket pricing strategy has come under scrutiny, with the club charging a premium for matches against Celtic and Rangers. Adult away tickets for regular Premiership fixtures are priced at £29, but that figure rises to £37 when the Old Firm come to town.
This approach places the cost above the £30 cap that has been in place for away fans in the English Premier League for ten years. No similar regulation exists in the Scottish game, leaving clubs to set their own rates. The policy is understood to be a significant revenue stream for St Mirren, who rely heavily on matchday income.
Fan perspective on pricing
Mark Jardine, a St Mirren supporter and co-host of The Misery Hunters Podcast, acknowledged the financial reality for the club. "St Mirren mostly make our money from people coming through the door, so I understand why prices go up," he said. However, he expressed concern about the trend, adding, "It does feel like we are getting into the prohibitively expensive territory and I think the clubs benefit more than just financially."
The debate over ticket costs unfolds as St Mirren look to bounce back from a difficult run of form. They sit seventh in the Premiership with 10 points from eight games, a position clarified in the current standings. Their most recent outing was a 5-0 defeat away to Hearts, part of a sequence where they have lost four of their last five matches.
Recent matchday changes
In other stadium news, the club has reversed a previous policy of allocating two stands to away supporters. The family stand is now protected for season ticket holders across all fixtures, a move that consolidates home support. That match pits seventh against eighth in the table, offering a chance for Stephen Robinson's side to halt their slide and build on their single win from the last five outings.
Read the full report at BBC Sport Scotland
